Raised in Huntington Beach, my love for the outdoors and creativity led me to study product design at ArtCenter.

With a background in both industrial and graphic design, I’ve spent the past 10 years blending design, strategy, and CRM to create meaningful brand experiences.

From physical products to digital campaigns, I’m driven by how thoughtful design can shape connection and elevate everyday moments.

My recent work has centered around customer retention and lifecycle marketing—building email and SMS strategies, optimizing loyalty programs and designing customer journeys that foster long-term engagement.